Monthly Archives: August 2013

Missing People Pre-roll advertising- AFP

Pre-roll advertising is a short video advertisement that appears before a video you want to see. Most of the time, you must watch at least a duration of about 3 seconds before being able to skip it. Pre-roll advertising is … Continue reading

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Reflection: “Country of orgin” and marketing in Vietnam

Recently in Vietnam, people are discussing about how domestic brands can find their own competitive advantage to be able to stand against the powerful foreign brands. Campaigns are running to encourage consumers to prefer the Vietnamese brands, attacking their patriotism … Continue reading

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Case study: Coca-cola: Personalised road

  You must have known the famous “Share a Coke” campaign in Australia that Coca-cola used to personalize their customers. And in Israel, they are stepping further, using technology to make personalization more creative and easy. Let’s watch this clip … Continue reading

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Case study: Amstel Beer Pause vending machine

The model is somehow similar to the Samsung’s statedown challenge. This time, Amstel Beer challenges you to pause for 3 minutes and do nothing to get a free beer, which is a much easier challenge. Similar to the Samsung’s challenge, … Continue reading

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Case study: The true origin of Pizza campaign- Mr. Pizza

Introduction – Agency: SS+K New York – Launch date: 16/11/2011 – Brand: Mr. Pizza – Brand origin: Korea – Product lifecycle in US market: Introduction Problem spot Koreans make pizza? Do you think the Americans will eat pizzas made by … Continue reading

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S.M.T.H smartphone app

  “Probably the last game I´ll ever play on my current phone.” — Anders Kronseth Langstrand Haha, SMTH is surely a funny game. Yet thinking of any application of this games, but it is fun and … somehow creative. By … Continue reading

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Case study: Betting bad for Breaking bad

  Breaking bad is a TV show series, which promotes its upcoming final season show through a contest, called Betting bad. With this contest, people bet the certain outcomes and events of the final season. The incentive to join this … Continue reading

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