Case study: Betting bad for Breaking bad


Breaking bad is a TV show series, which promotes its upcoming final season show through a contest, called Betting bad. With this contest, people bet the certain outcomes and events of the final season. The incentive to join this competition is nothing but fun. There are no rewards, no prizes for the winners. However, the barrier to entrance this competition is very low, no registration required, just like a Flash mini game. With any fans of this Breaking bad TV show, it surely is a hit game, luring people into participating. As I went around some forums, they discussed about this game and seemed to really enjoy it.

They have both reminded customers about their final season and created more excitement of watching the final season. Surely for those who both participated in the games and talked about it, every Breaking bad episode will be expected.

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