Case study: Amstel Beer Pause vending machine

The model is somehow similar to the Samsung’s statedown challenge. This time, Amstel Beer challenges you to pause for 3 minutes and do nothing to get a free beer, which is a much easier challenge. Similar to the Samsung’s challenge, which tries to deliver the message about its phone technology while creating fun virality, Amstel Beer Pause vending machine also integrates in the fun game the message: enjoy Amstel beet to relax yourself from the busy, tired office hours. Let’s watch this creative installation!

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