Case study: McDonald- Near-field-communication “Happy table”


Launched in Yishun, Singapore for testing before a wide application throughout Asia, McDonalds recently came up with a “Near-Field-Communication” Table.

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches.   Learn more here.

With this smartphones technology, McDonalds want to create an exciting environment for kids to play in-store.  Such a smart strategy of these fast food stores when they target the children to lure their whole families to the stores! Ethical issue alert!

Anyway, solely speaking in terms of the technology, we can expect these new sciences are going to have huge impacts on the near-future Marketing industry. Watch the clip here for details:

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