Monthly Archives: October 2013

Case study: True Move H- Giving: A touching story is powerful!

True Move H, a Thai telecom company has just created an emotional ad movie that is shared and moved by people worldwide. Already surpassed 13,727,891 views and 122,765 likes in Youtube, the video achieved huge success. The video is shared … Continue reading

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How to be famous on Youtube: secret revealed

How did Psy’s Gangnam style become a worldwide culture? How did Justin Bieber rise in popularity? Have you ever wondered whether these viral videos are by accident or according to plan? What is the secret of those wide-sharing Youtube videos? According … Continue reading

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Case study: Snapdragon processor: Awesome Smartphone Photo Booth

Qualcom Snapdragon, a platform for use in smartphones, tablets, and smartbook devices want to increase customers’ awareness of how powerful Snapdragon’s processors are. To meet this objective, they created a 540-degree smart phone photo booth, consisting of 130 HTC One … Continue reading

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Mountain Dew in Vietnam: What’s wrong with you?

One of the worst slogans I’ve ever heard Targeting teenagers and young adults preferring modern action sports such as parkour, skateboarding or trial biking, Mountain Dew is trying to appeal to this growing adventure-oriented and stylish segment among Vietnamese young … Continue reading

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Case study: UNICEF Sweden raising awareness of Child Refugee issue

Problem: In Sweden, the number of refugee children entering this country boomed significantly from 388 in 2004 to 3,500 in 2012. These children came from all walks of life, experiencing traumatic events from war to poverty and living without parental … Continue reading

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Case study: Virtual Queue for the new Samsung Galaxy S4

With the coming of Samsung Galaxy S4 in New Zealand, its agency ColensoBBDO NZ decided to launch virtual line up for Samsung’s fans. This could help those fans hours of waiting and queuing outside to be the first purchaser of … Continue reading

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