Case study: Virtual Queue for the new Samsung Galaxy S4

With the coming of Samsung Galaxy S4 in New Zealand, its agency ColensoBBDO NZ decided to launch virtual line up for Samsung’s fans. This could help those fans hours of waiting and queuing outside to be the first purchaser of the new product. The fans just need to share the S4 features to move further up the line. Let’s watch this video summary.

 

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3 Responses to Case study: Virtual Queue for the new Samsung Galaxy S4

  1. Caroline says:

    Simple, creative and easy to share ! Obviously, waiting and queuing is a reference to Apple … Can you see any other direct or indirect comparisons to Apple ?

    Like

  2. This could help those fans hours of waiting and queuing outside to be the first purchaser of the new product. The fans just need to share the S4 features to move further up the line. Let’s watch this video summary.

    Like

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