Case study: UNICEF Sweden raising awareness of Child Refugee issue

Hands-with-unicef-logo

Problem:

In Sweden, the number of refugee children entering this country boomed significantly from 388 in 2004 to 3,500 in 2012. These children came from all walks of life, experiencing traumatic events from war to poverty and living without parental guidance. Such a huge increase in immigration put stress on the trasitional housing system- a solution for these unaccompanied children. The current marketing problem is that people have little or no awareness of this issue. More importantly, UNICEF Sweden wants Swedish law to enforce a human rights treaty designed to protect child rights.

Solution:

Agency Deportivo was called to “shed lights” on the issue through “projection mapping silhouettes”, which showed ghostly silent figures around the city of Stockholm. There was no explanation for these mysterious figures, which was shown lonely and homeless, wandering around the streets and sleeping on benches. Not until recently, UNICEF Sweden spoke up to reveal about the cause of this campaign. People are asked to sign a petition to help spread the awareness of this issue.

Source: Digital Fire <http://www.digitalfire.co.za/blog/unicef-child-refugee-street-projections-campaign/>

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