Qualcom Snapdragon, a platform for use in smartphones, tablets, and smartbook devices want to increase customers’ awareness of how powerful Snapdragon’s processors are.
To meet this objective, they created a 540-degree smart phone photo booth, consisting of 130 HTC One smartphones powered by Snapdragon. This 540-degree photo booth created a photo set that when brought together, creating an awesome effect. Random passers by could join to take these cool photo sets, and then able to use these photos to enter its photo competition. I am thinking this campaign can work very well for smartphones or cameras as well.
Lesson learned: Photos are powerful middlemen in motivating customers to share on the online social network, especially these cool and artistic work.