Case study: True Move H- Giving: A touching story is powerful!

True Move H, a Thai telecom company has just created an emotional ad movie that is shared and moved by people worldwide. Already surpassed 13,727,891 views and 122,765 likes in Youtube, the video achieved huge success. The video is shared and translated to different languages all over the Internet, from social media (Facebook, Twitter…) to online newspapers, personal blogs and even religious websites. Let’s watch the story ad:

True Movie tried to deliver the message “Giving is the best communication”, encouraging the act of giving. And more importantly, on a company’s perspective, it aims to seal consumers’ emotionally positive connection to the brand.

Lessons learned:
1/ Storytelling is always appealing. The story can become a reason for people to share and spread.
2/ Touching ideas make people share.
3/ Now TVC is only a tool to remind customers. True Move H intended to spread this video on the Internet before using TVC to make the final K.O.

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