Monthly Archives: November 2013

Case study: Volvo Trucks- Use of viral clips

Volvo Trucks just recently made 2 huge viral videos that achieved enormous sharings and discussion. The first video focuses on the truck’s dynamic steering feature by letting a hamster steering an entire truck up a mountain. It tries to prove … Continue reading

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Marketing Plan Sample

A useful sample of a marketing plan!

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Case study: MUSCH Jouluiloa- A Facebook campaign

  Facebook becomes the ultimate powerful tool when you knows how to utilize it. Being very cost-effective, this social media allows a campaign to go buzz very fast, which is what every brand wants to achieve. In the following campaign … Continue reading

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Case study: Beldent- Identical twins experiment

How to make people chew more gum? Agency Del Campo Saatchi & Saatchi, Argentina found a creative solution for Beldent chewing gum. They put up a real social experiment, which aims at showing to the public that chewing gum makes … Continue reading

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Case study: Guinness- Wheelchair Basketball ad

BBDO New York recently created a beautiful TVC for Guinness, which has been widely shared around the community. What we can learn from this ad is the way they lead a story to connect to a brand without destroying it … Continue reading

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Case study: Corona- Find Your Beach campaign

  “Find your beach” is a truly brilliant idea that brings a fresh and creative perspective to customers.  The idea as you will discover later is very simple, but totally innovative. It has not only expanded the market of Corona … Continue reading

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Case study: Burgeranch: The double HACK campaign

  Using an absolutely unconventional and creative method to launch a viral campaign, Burgerance- the biggest fast food chain in Israel, turned what it looked like a risky strategy into one amazing success. This double campaign reminded me of the … Continue reading

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