Facebook becomes the ultimate powerful tool when you knows how to utilize it. Being very cost-effective, this social media allows a campaign to go buzz very fast, which is what every brand wants to achieve. In the following campaign of Musch pet food, it utilizes Cause marketing to trigger customers to share, like and spread the campaign. From my point of view, when it comes to Cause marketing, social media provides a brilliant platform that allows quick and enourmous reach. We can find many more similar Cause-related campaigns that utilized social media and succeeded. The reasons for this success is it hits the right button of why people like and share: they share in order to … share.
Now, let’s look at MUSCH Jouluiloa Facebook campaign case study.