Monthly Archives: December 2013

A personal perspective on Photo Contest and its Fail Points

  “Show your style”, “Be stylish”, “Your [Brand] moment”, all of those “creative” cliché towards which I always show a strong disdain. Yes, obviously, everyone can see it and feel it. Photo contest is the most popular type of campaigns … Continue reading

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Top 10 touching ads on Youtube

Touching commercials are always appreciated by the public, since they remind people of things we often take for granted. The touching elements, in fact, only resolve around common topics such as love (family, couples, etc), disability, or simple acts that … Continue reading

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Honda- Hands

  As a successor to the Cog commercial, the new Honda ad successfully captures audience’s attention with a story of Honda over times. More digital enhancement was used to tell the story, yet still very entertaining. The ad is both … Continue reading

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Chuck Norris Split on air- Volvo Trucks Parody

  Have you not forgotten the Van Damme Split Ads of Volvo Trucks? That is a huge success, right? Just recently, taking advantage of this popular video, Delov Digital creates a parody with Chuck Norris starring. And what more funny … Continue reading

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Case study: Secret diary of a call girl- Free use of radio

This is a very creative and smart use of free radio broardcast. Watch and see whether you can understand what they were doing.

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Case study: UNICEF- Gandhi, Jesus and Mother Teresa X’mas dinner

    From the assistance of ad agency Forsman & Bodenfors, UNICEF Sweden launched a special ad featuring a dinner of Gandhi, Jesus Christ and Mother Teresa. The three complimented on each other’s deeds before noticing an ordinary stranger, who … Continue reading

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Case study: Purina- “Hard to be a Cat at Christmas”

  Purina, a pet food brand has been running the campaign that encourages charity support for shelter cats across the US. It uses the 5 cat “celebrities”: Grumpy cat, Colenel Meow, Oskar the Blind Cat, Nalata Cat and Hamilton the … Continue reading

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