What a beautiful project from Mimi foundation! With a brilliant story behind, the final artwork over there is real art! Such campaign easily wins over people’s compassion and would encourage people to donate right away. Actually, this is a fund-raising project, with the books of these cancer patients photos being sold to the public.
On the perspective of fund-raising, the winning point of this campaign would include:
– Create a valuable product to be sold to raise fund: a photo book that will act as a reminder to ordinary people how precious life is.
– A humane project that actually helps cancer patients. And the video clip is a perfect communication tool to the public.
– And of course, because it is a new and very creative idea !