Case study: If only for one second: [Creativity + Humanity]

What a beautiful project from Mimi foundation! With a brilliant story behind, the final artwork over there is real art! Such campaign easily wins over people’s compassion and would encourage people to donate right away. Actually, this is a fund-raising project, with the books of these cancer patients photos being sold to the public.

On the perspective of fund-raising, the winning point of this campaign  would include:

– Create a valuable product to be sold to raise fund: a photo book that will act as a reminder to ordinary people how precious life is.

– A humane project that actually helps cancer patients. And the video clip is a perfect communication tool to the public.

– And of course, because it is a new and very creative idea !

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