Words of a generation: A Marketer’s Golden Source

With an aim to understand insight of Vietnamese generation born in between 1975 and 1986, Edelman Agency has recently released the film series “Words of a Generation: Vietnam”. As “the first generation who grew up in peace”, their lives experienced great changes, from struggling to recover from war, to a period of harshness, to an open and globalized economy. This condition triggers people’s ambition, determination and willingness to make mistakes, being an important factor contributing to the growth of Vietnam we see today.

The series of 7 films showcase real interviews from real people, allowing a deep look into this generation’s lives and perspectives, including Work, Consumption, Connection, Love, Play, Exploration & Dream. As you can see from the link, Edelman also created similar projects in China, Singapore and Malaysia. A great source for any marketing campaigns targeting this generation!


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