As a successor to the Cog commercial, the new Honda ad successfully captures audience’s attention with a story of Honda over times. More digital enhancement was used to tell the story, yet still very entertaining. The ad is both informative and amusing, and is successful to tell the 65 yeas of Honda’s Innovation.
In this ad, Honda is trying to sell the Honda brand, not a specific product. The ad actually belongs to the current global campaign “My Journey”. Enjoy the ad!
Advertising Agency: Wieden + Kennedy, London, UK