Monthly Archives: January 2014

Case study: Harry’s Bar- Bottle Message

  Challenge: Harry’s Bar, a chain of 30 premium pubs in Singapore wants to increase sales during Happy hours. Additionally, it wants to increase social interaction within its bars. Fact:  Singaporeans are shy to meet and make new friends with strangers … Continue reading

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Starbucks Media Plan Proposal

Starbucks Media Plan from mspinella1016

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Case study: Equinox made me do it

That was perfect timing for a gym to launch its ad on January 2nd. The concept is intelligent and appealing, featuring how troublesome you will get when you are in good shape. What I like about this ad includes: –          … Continue reading

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Earth Hour- Candle Box

To get corporations support the Earth Hour campaign, Advertising agency Leo Burnett sent them candles put in a nicely designed box that created a cool effect. An inspirational source for creative direct marketing materials!   Source: http://adsoftheworld.com/media/dm/wwf_earth_hour_candle_box?size=original

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