Case study: Equinox made me do it

That was perfect timing for a gym to launch its ad on January 2nd. The concept is intelligent and appealing, featuring how troublesome you will get when you are in good shape.

What I like about this ad includes:

–          The “fit” image how young people use their bodies for streaking on a beach, rowing in the middle of an empty lake or clambering out of the trunks of a car

–          The well-designed video that immediately highlights its high-class positioning

–          Nice concept that would appeal and motivate the target customers to go to gym

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