Case study: Equinox made me do it

That was perfect timing for a gym to launch its ad on January 2nd. The concept is intelligent and appealing, featuring how troublesome you will get when you are in good shape.

What I like about this ad includes:

–          The “fit” image how young people use their bodies for streaking on a beach, rowing in the middle of an empty lake or clambering out of the trunks of a car

–          The well-designed video that immediately highlights its high-class positioning

–          Nice concept that would appeal and motivate the target customers to go to gym

This entry was posted in International and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s