Case study: Bud Light- “The perfect Beer for whatever happens”


The new Bud Light’s “The perfect Beer for whatever happens” campaign just recently attracts huge attention from the public, with the attendance of 5 rock stars, 4 celebrities and 412 actors.

To begin, it teased the public with the mysterious loose ends of Super Bowl ads with Arnold Schwarzenegger in sweatshirt warming up nearby a ping-pong table and the appearance of Don Cheadle and a llama.

After that, Bud Light released the extended version, tying up all those mysteries with an epic story. The campaign aims at loyal beer drinkers, who are optimistic and open to “whatever happens”. It is still too soon to evaluate the campaign’s success, but certainly it has achieved rocketing virality both digitally and socially. Let’s watch the extended version below!

Agency: BBDO

This entry was posted in International and tagged , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s