Monthly Archives: March 2014

Case study: Nescafe 3in1- 1,000 Hanoian conversations

Brand: Nescafe 3in1- Nestle Vietnam Challenge: Even though Nescafe 3in1 instant coffee was a nationwide market leader, it faced huge competition from G7 instant coffee in Hanoi, where people are more traditional and prefer local brand like G7. Objectives: The … Continue reading

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Case study: OMO- Say it with kids

Brand: OMO- Unilever Objectives: With Tet coming around, OMO wants to say thank you to its customers in order to increase brand loyalty and to be the most loved brand during Tet. Big idea: Say it with kids- let the … Continue reading

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Case study: Extra Gum- Origami

Who can expect that level of emotion for a gum ad? Produced by Energy BBDO Chicago, the Extra Gum’s “Origami” ad is more than a traditional boring gum ad with benefits of increasing confidence with better mouth smell. It tells … Continue reading

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