Case study: Risks everything- Nike

World Cup is coming and Nike is ready for it with the latest campaign starring all superstars Wayne Rooney, Cristiano Ronaldo and Neymar. “Risks Everything”, as its name suggests, is the creative idea that is levelled up from the “Just do it”, adding more excitement and adrenaline to the audience.

Firstly, it unveils a typical all-stars advertisement, triggering people to visit nike.com/riskeverything to show clips of their games. Despite having a familiar concept, the visual and auditory effects in the ads are extraordinary that make people would want to watch it all over again.

 

Recently, it has launched another awesome video that again pushes people to share their games on the microsite. Hey, watch it, the big green Hulk is also in there.

 

 

After the sharing of ideas on the microsite, the video content of the audience will be used. Can’t wait for Nike’s next phase! Can’t wait for the World Cup 2014!
CREDIT: AGENCY: Wieden+Kennedy

 

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