Monthly Archives: May 2014

Case study: Lynx- Primal Instinct Digital Campaign

  Challenge: Launching the new Instinct product of the Lynx line, the challenge is how to exceed sales figures achieved by the previous year’s Lynx product “Dark temptation”, add an additional 10,000 registered users to the Lynx online database and … Continue reading

Posted in International | Tagged , , , , , , , , , , , | Leave a comment

The Not-blinking World Record, a brilliant creative piece or a branding failure?

  Winning a bronze at the Cannes Lions Festival in 2008, this Commercial performed by Dentsu is a good example of a creativity and branding conflict. While  the brilliance and creativity on this commercial is exceptional, on the Branding perspectives, … Continue reading

Posted in International | Tagged , , , , , , , , | Leave a comment

Coca-cola- 2nd Lives

  “As part of its global sustainability program, Coca-Cola has launched ‘2nd Lives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter … Continue reading

Posted in Domestics (Vietnam) | Tagged , , , , , , , , | Leave a comment