Monthly Archives: December 2014

Case study: AirAsia Friendsy Social Marketing campaign

Social media allows the modern marketers to create low-cost viral marketing campaign that has never happened before. The digital technology empowers the Social Media to become much more powerful than the traditional Word of mouth. From 1 person, the message does … Continue reading

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Google Analytics- a MUST-KNOW tool of modern Marketers

Click image to open interactive version (via Simply Business).

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Top 10 Interview questions for an Account position in a Marketing Agency

As a graduate, I consider myself to be fortunate because I have a lot of opportunities to be interviewed, interview other people and discuss with the HRs who are experts at this. In this Blog post, I want to share … Continue reading

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Why modern Marketers MUST know Inbound Marketing?

Have you ever heard about the term Inbound Marketing? If you haven’t, chances are you will feel really appreciated towards this blog entry. For a quick introduction about Inbound Marketing, it is a “pull approach” that lures your customers into … Continue reading

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Stop Child Abuse- Interactive Billboard

Creative Billboard lets you STOP Child Abuse. This interactive billboard locates on a sidewalk in South Korea. It shows the silhouettes of an adult man threatening a child with a bottle in his hand. Interestingly, passers-by can step up, creating … Continue reading

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