Insight Before Execution – When The Magic Is In The Logic

As David Ogilvy once said, “If it doesn’t sell, it isn’t creative”, this simple execution idea is just fascinating. A simple solution that surely sold a lot of beer.

(un)common sense and bravery

From Droga5 Sydney comes this brilliant idea: “The VB Drinking Chip”.

It’s a snack developed to compliment a chilled VB beer, making you drink more of it. It’s allegedly the “The best hot chip made for the best cold beer”. Anyone who buys a case of VB stubbies will receive a bag of the chips.

Unashamedly and utterly analogue, this idea shows that even with all the new and exciting technologies available to us, what’s at the heart of our industry hasn’t changed: it’s still about motivating human behaviour to a commercial end. And sometimes the solution may just be composed by potatoes, oil, chili, salt and a healthy dose of MSG rather than an iPhone app.

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