Newspapers articles that inspire a PR campaign

“Advertising can only maintain brands that have been created by publicity.”

This can be the summarized sentence of the well-known book “The Fall of Advertising & The Rise of PR” by Al Ries and his daughter Laura Ries. Even though I do not agree with many points they present, especially the notion that creativity cannot bring sales, I still find the idea of the function of advertising and PR useful. The book is over-extreme at the idea of the falling role of advertising, but it is right about how brands should communicate itself to the public: not anymore the one-way advertising, but a shift towards building “conversational ability” of the brand.

Keeping the PR-ability in mind, I find myself filled with ideas when reading online newspapers. Not a rocket discovery to many people, but the publishing media is the number one inspiration source for a potentially viral creative idea. To plan a successful WOM campaign, imagine what Headline it would appear on the press, whether you as viewers would be clicking on the headlines.

This post acts as a storage for future use only, saving links to articles that opens up the inspiration for a PR stunt.

Căn phòng kì dị của các Otaku Nhật Bản

Video hé lộ “bạo hành” tại trại cung cấp gà cho McDonald’s

Nga: kim cương quý bốc hơi bí ẩn

Video clip Bolt bị cameraman đụng ngã

Muzzle For Walking Your Dog In The Woods

100 Cameras Were Given To Homeless In London And The Result Left Everyone Speechless

1000s Of Handmade Paper Flowers Cover The Streets Of Alentejo, Portugal

12-Year-Boy Trips And Punches Hole In $1.5 Million Painting From 17th Century

Japanese-Inspired Shoes That Wrap Around Your Feet

Gà “Lamborgini” giá 50 triệu/con độc nhất Việt Nam

This entry was posted in Opinions. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s