Monthly Archives: December 2015

Creative Confidence by IDEO

A page from The Field Guide to Human-centered Design of IDEO- an creative organization that I am a huge fan of.

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Miserable in Puerto Rico

Watch how JWT Puerto Rico caught the opportunity and brought $15 million in earned media from $8,000 investment. Awesome! Note: The viral story of the Miserable guy was real. JWT Puerto Rico realized the opportunity after the story went viral, … Continue reading

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“Creative Brief” through another lens (p.1)

1. “Creative brief is not designed to limit creative, but liberate it.” – Jon Steel The way we look at how (great) creative people do their work is all wrong. A lot of us mistakenly think creative people are those … Continue reading

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The power of saying “I don’t know”

As my first Planning boss left his planning career path to start his own business, he gave me one advice. I don’t keep the exact quote but here is how it goes: To become great planners, (or any job positions) … Continue reading

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No constraints, no creativity

“To an artist in pursuit of beauty or a scientist in search of truth, the bounds of a project may appear as unwelcome constraints. But the mark of a designer, as the legendary Charles Eames said often, is a willing … Continue reading

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Form follows function?

I accidentally read an article piece of architecture and industrial design, which states that in design, “form follows function”. “Form follows function” is a popular modernist trend of design in the 20th century, which states that any design should have … Continue reading

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Idea is formed, not created

“Originality comes from making connections—seeing patterns where others see chaos, and taking old ideas and elevating them to new perspectives,” CREDITS Direction, Design, Animation: Andrew Vucko Sound Design, Music : CypherAudio Production, Direction, Mix : John Black Composers: Tobias Norberg, … Continue reading

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