Monthly Archives: January 2016

Equinox- Commit to something

Back to 2016, Equinox, with Wieden + Kennedy New York, launches a series of Print, Digital, OOH campaign. The theme revolves around “commitment”, by which they mean not just exercise commitment, but also a variety of aspects in life, such as … Continue reading

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Why are most job interview questions terrible?

Job interview questions are terribly designed. This is what I realize after conducting several qualitative research interviewing customers. The most terrible job interview question of all time, I believe, is “What are your strengths and weaknesses?” The reason is strengths … Continue reading

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