Monthly Archives: May 2016

Logos and other distinctive assets rarely have meaning

Originally posted on Marketing Science:
It’s not uncommon for marketing consultants to preach the need for a meaningful logo, something that communicates by itself from day one. Ries and Trout used to argue that brand names like ‘Head and Shoulders’…

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Social campaign: the next big thing to capture the Vietnamese Millennials

  “What is your opinion about the social ignorance issue of young Vietnamese nowadays?” This is one exam question that you might find in Vietnam’s Grade 12 Literature class.Do the young Vietnamese nowadays ignorant? I really doubt it. If you … Continue reading

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