Author Archives: Thanh Lâm

Creativity needs both an open mind and a closed mind

An open mind allows the permeation of many ideas. But an open mind is good for achieving the quantity, not the quality of ideas. An open mind is easy-going, which sees the beauty in everything. But it is bad at critical … Continue reading

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Summary: The Four Stages of Life

Thankfully, today I stumbled on good stuff on Facebook. It is a blog post of Mark Manson, a NY Times author, which has a catchy name (to me): “The four stages of life”. Mark suggested that there are 4 stages … Continue reading

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Thinking serious about Pre-roll

We should start to think serious about Pre-roll ads. Pre-roll ads is not like a TV ads. People watch it in a different environment. They have different mind state when watching those two types of ads. Pre-roll ads is designed … Continue reading

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Is “strategy” a company’s secret?

Before discussing this sensitive topic, I believe a disclaimer would put an ease on what I am writing and what you are reading here. This post is not to dismiss the importance of Confidentiality agreements of employees within corporates. Neither … Continue reading

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Successful TVC formula= catchy jingles + unexpected iconic visuals?

A friend of mine just sent me a link to TVC that is going viral. The spot is not new, but it has recently been discovered and received a lot of attention, especially from the Marketing and Advertising community. The … Continue reading

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6 criteria for a good Brand Idea

Are there any other criteria you think a good Brand Idea should include?  

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How to professionally give feedback to Creatives?

Judging creative work is easy. But giving professional feedback is a skill to be mastered. I won’t talk into the details about the “dos” and “don’ts” when reviewing creative, but about the basic process that you can remember easily and … Continue reading

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