Problem: around 8 million Indian children cannot go to school because of long distance between home and school. Therefore, Tour De India 2012 Cyclothon came up with an initiative to collect old bicycles to help the children.
A smart way to build your brand awareness and association by becoming useful to people. Watch it out!
Glade introduces a new medium to sample its fragrance: the delivery packaging
For videos, visit: http://www.welovead.com/en/works/details/034wimwvf
Speed speed speed. In this world of “always-on”, “real-time” content, speed is killing the craft. We start to build content factory, where efficiency is prioritized. Content, in the aspect of Content Marketing or Inbound Marketing makes sense when it comes to mass production. However, content, in the aspect of an advertisement, including a social post, should focus on quality rather than quantity. I still don’t understand why many brands are so keen on producing tons of ad with average quality, instead of focusing on a few that are really impressive.
I believe in the power of Crafting of a good copywriter. For some cases, I believe the Crafting is even more important on the Ideation. Because sometimes, ideas come after hours of you throwing out thoughts and hours of editing them.
In celebrating the Craft and the Ideation, this blog post compiles a Gallery of best copy-led ads, which comes in a variety of forms. To be updated frequently.
1. Ricola- Print ad
2. Garage Hard Lemonade- Print ad
3. Citibank- Print ad
4. Daihatsu- Print ad
5. Hyposwiss- Print ad
6. Porsche- Print Ad
7. Swisslife- Print ads Series
9. Harrisons’ fund- Print ad
10. University of Oxford- Print ad
12. Fedex- Print ad
13. Tic Tac- Print ad
13. Durex – Print ad
14. Aspirina- Print ad series
To drive sales of its e-bikes, E-Moving created a digital tool that created discounts based on the steep inclines they have to ride over on their journey to and from work.
The website used the topographical data from Google Maps and adjusted the prices of e-bikes accordingly. The more challenging the route, the bigger the discounts.
A good business solution that combines between creative and technology.
For more information about ASMR, watch some top Youtube videos exploiting on this trend:
Watch how JWT Puerto Rico caught the opportunity and brought $15 million in earned media from $8,000 investment. Awesome!
Note: The viral story of the Miserable guy was real. JWT Puerto Rico realized the opportunity after the story went viral, and proposed a make-up trip for his family.
Another live test of Volvo is going to get viral.
This video is perfect in terms of PR-ability.
Let’s see how the PR can bring virality to this video: