Category Archives: Fascinating Marketing campaigns

Wifi Alarm- Grey Basil

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Miserable in Puerto Rico

Watch how JWT Puerto Rico caught the opportunity and brought $15 million in earned media from $8,000 investment. Awesome! Note: The viral story of the Miserable guy was real. JWT Puerto Rico realized the opportunity after the story went viral, … Continue reading

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Volvo- 4-year-old Live Test

Another live test of Volvo is going to get viral. This video is perfect in terms of PR-ability. Let’s see how the PR can bring virality to this video:

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IKEA store- Facebook campaign

Facebook campaign are everywhere today, however, it is so hard to find one that makes us feel motivated enough to engage in. Among those clusters, today I’ve just come across this interesting campaign. With very simple idea applying for a … Continue reading

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Dove- Choose Beauty campaign

The latest talk-about #ChooseBeautiful Dove campaign pulled numerous opposite opinions. The idea is that women tend to underestimate their beauty, and will feel much more “empowered” if they choose to describe themselves as beautiful. To bring this into execution, they … Continue reading

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Case study: AirAsia Friendsy Social Marketing campaign

Social media allows the modern marketers to create low-cost viral marketing campaign that has never happened before. The digital technology empowers the Social Media to become much more powerful than the traditional Word of mouth. From 1 person, the message does … Continue reading

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Stop Child Abuse- Interactive Billboard

Creative Billboard lets you STOP Child Abuse. This interactive billboard locates on a sidewalk in South Korea. It shows the silhouettes of an adult man threatening a child with a bottle in his hand. Interestingly, passers-by can step up, creating … Continue reading

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