Category Archives: Domestics (Vietnam)

Coca-cola- 2nd Lives

  “As part of its global sustainability program, Coca-Cola has launched ‘2nd Lives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter … Continue reading

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Case study: Nescafe 3in1- 1,000 Hanoian conversations

Brand: Nescafe 3in1- Nestle Vietnam Challenge: Even though Nescafe 3in1 instant coffee was a nationwide market leader, it faced huge competition from G7 instant coffee in Hanoi, where people are more traditional and prefer local brand like G7. Objectives: The … Continue reading

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Case study: OMO- Say it with kids

Brand: OMO- Unilever Objectives: With Tet coming around, OMO wants to say thank you to its customers in order to increase brand loyalty and to be the most loved brand during Tet. Big idea: Say it with kids- let the … Continue reading

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Mountain Dew in Vietnam: What’s wrong with you?

One of the worst slogans I’ve ever heard Targeting teenagers and young adults preferring modern action sports such as parkour, skateboarding or trial biking, Mountain Dew is trying to appeal to this growing adventure-oriented and stylish segment among Vietnamese young … Continue reading

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[Reflection] Pizza Hut VN, stop producing that super-friendly robotic smile!

  Everyone must admit their strongest impression when dining at Pizza Hut VN restaurant chain is the super-friendly customer service from its staff. In fact, they are friendly in a robotic manner that makes the situation really weird. Eating at … Continue reading

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Reflection: “Country of orgin” and marketing in Vietnam

Recently in Vietnam, people are discussing about how domestic brands can find their own competitive advantage to be able to stand against the powerful foreign brands. Campaigns are running to encourage consumers to prefer the Vietnamese brands, attacking their patriotism … Continue reading

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