Category Archives: International

Wifi Alarm- Grey Basil

Posted in International, Opinions | Tagged , , | Leave a comment

Miserable in Puerto Rico

Watch how JWT Puerto Rico caught the opportunity and brought $15 million in earned media from $8,000 investment. Awesome! Note: The viral story of the Miserable guy was real. JWT Puerto Rico realized the opportunity after the story went viral, … Continue reading

Posted in Fascinating Marketing campaigns, International | Leave a comment

Volvo- 4-year-old Live Test

Another live test of Volvo is going to get viral. This video is perfect in terms of PR-ability. Let’s see how the PR can bring virality to this video:

Posted in Fascinating Marketing campaigns, International | Leave a comment

Case study: AirAsia Friendsy Social Marketing campaign

Social media allows the modern marketers to create low-cost viral marketing campaign that has never happened before. The digital technology empowers the Social Media to become much more powerful than the traditional Word of mouth. From 1 person, the message does … Continue reading

Posted in International | Tagged , , , , , , , , , | 1 Comment

Case study: “Please Do Not Search” Campaign- By Dentsu

Have you ever thought why as a kid (and even adult), you were always tempting to do things your parents told you not to do? There is no coincidence in the story of Adam and Eva, in which they could … Continue reading

Posted in International | Tagged , , , , , , | Leave a comment

Case study: Anzac day- The minute of silence

In order to raise donation funds on the Anzac day, DDB launched the social campaign “The minute of silence” that allowed people to donate by calling to a number and listening to a minute of silence to show gratitude towards … Continue reading

Posted in International | Tagged , , , , , , | Leave a comment

Case study: Lynx- Primal Instinct Digital Campaign

  Challenge: Launching the new Instinct product of the Lynx line, the challenge is how to exceed sales figures achieved by the previous year’s Lynx product “Dark temptation”, add an additional 10,000 registered users to the Lynx online database and … Continue reading

Posted in International | Tagged , , , , , , , , , , , | Leave a comment